MONTGOMERY, Ala. – Bethel (Tenn.) women's basketball coach Chris Nelson has been named the SSAC Coach of Character Award winner, the league office announced Wednesday.

The Basics

·        Each conference can nominate one Coach of Character Award winner, and the NAIA will choose the NAIA winner from that pool in September

·        Through 11 seasons at Bethel, Nelson has compiled a 240-121 record

·        He ranks 17th in the NAIA with those 240 active wins and has guided the team to five-straight NAIA National Tournament appearances

They Said It

Coach Nelson: "Character begins with teaching each individual player to be part of a team. Coaching is merely being a leader. A coach is someone others should trust to take them where they want to go. My main focus is always portraying a positive attitude."

Bethel Athletic Director Brad Chappell: "When building character, there is no offseason, and that is certainly the approach Coach Nelson takes with his student-athletes. Throughout the season, postseason, preseason and all times in-between, Coach Nelson constantly pushes his student-athletes to be the best they can be."

Bethel Sports Information Director Dave McCulley: "He is responsible and professional in all he does. He is liked and respected by his peers and fellow professionals. He is a likable person who works well with other coaches, student-athletes and fans."